WHY THE BPO BOOM IS MOVING BEYOND MANILA: THE RISE OF RURAL OUTSOURCING

When people think of outsourcing in the Philippines, what usually comes to mind are high-rise buildings in Metro Manila. However, this is changing. An increasing number of firms now run operations in the Philippines by building operations in next-wave cities and rural areas—a trend known as rural outsourcing.This movement is more than just geogra